DACIA
GRAPHIC DESIGN / ANIMATION This social first campaign had assets taking over Dacia’s owned digital spaces and paid advertising for Black Friday 2020.
The campaign incorporated a special #NormalFriday and a ‘discount code’ for shoppers to claim a 0% discount, poking fun at competitors on Twitter and highlighting their need for an occasion like Black Friday to offer better prices, whereas Dacia offers great prices everyday.
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Animation GRAPHIC DESIGNWorld Emoji Day is an unofficial holiday celebrated on 17th July; a day deemed a "global celebration of emoji". This fun and playful day provided an interesting opportunity for Dacia to be part of a not-so-serious Global conversation that aligns nicely with the brand. A series of amusing post for the Dacia social channels were created to celebrate this fun day #WorldEmojiDay.
“If a picture says a thousand words, an emoji says just enough. Dacia is no stranger to using a little to do a lot. For World Emoji Day we are giving Dacia a chance to showcase just how resourceful they really are, by creating a typical outdoor Duster environment - purely out of emojis.”
“At Dacia, we make REAL cars for REAL people. Which is exactly why World Emoji Day gives us the perfect opportunity to humorously highlight the REAL messages behind the emojis we use every day.”