Lucozade Zero x Love Island
GRAPHIC DESIGN / PHOTOGRAPHY / ANIMATION Working across Lucozade Zero’s £6m multimedia campaign partnership with ITV2’s BAFTA award-winning Love Island show to drive brand awareness & relevancy with 16-34’s.
I worked on the digital, social and OOH activation for the campaign featured on Lucozade Zero’s channels and ITV/Love Island website, on-demand and app services.
The activation delivered significant results with sales of Lucozade Zero up by 27% and brand awareness increasing by 15%.
Social
Web & App
BTS
Jack & Dani
PHOTOGRAPHY / PRODUCTION
Chris & Kem
ART DIRECTION / PRODUCTION / PHOTOGRAPHY