Lucozade Energy

Graphic Design / Animation

Positive Chain:

Lucozade Energy launched a long-form video series aimed at celebrating positive energy featuring some of the UK’s biggest names in culture, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given, and Charly Cox.

The #PositiveChain video series featured influencers providing their tips for staying positive. They will focus on the themes of ‘inherited advice’, ‘lessons learnt the hard way’, and ‘what they’d like to pass on’.

Each of the videos features a pair of influencers, with one interviewing the other. At the end of the interview, the interviewee opens a bottle of Lucozade Energy to reveal the person that they’ll be interviewing, creating that ‘positive chain’. The campaign ran for five weeks across Lucozade’s and the influencers’ YouTube and IGTV channels.

Transitional Content:

Lucozade Energy is going through a transformation phase: from an energy drink to an energy brand with positive affirmation at its core. They wanted to find an interim campaign that can effectively bridge the gap between “Energy Beats Everything” campaign and Gen Z curated content.

The assets below were visually close as possible to EBE but from a sentiment & messaging point of view - layering in positive energy, delivered in a fun / authentic way.

Live animations:

Greggs x Lucozade activation