Lucozade Sport

Photography / Art Direction / Graphic Design / Animation

Made To Move App

Lucozade Sport launched a new health app for its Made to Move campaign, helping increase engagement with consumers and yielding a potentially valuable stream of data on them.

Mirroring the popular Fitbit model, the new app works on a step-based system where users are automatically entered into a daily draw for every 5,000 steps taken.

The app was designed using Lucozade Sport’s existing brand colours and new gradients are introduced.

In addition to the app design, digital content was created to fill the app with information for users. I worked across the ‘Training’ section to demonstrate different types of recipes for breakfast, lunch and dinner based on performance, balance and wellness.

World Cup

As sponsor of the England Football Team, Lucozade Sport wanted to have a presence and share of voice during the World Cup Tournament.

I led the social and digital assets during this period; being as reactive to the tournament as possible to drive excitement of the upcoming match and drive association between Lucozade Sport & ambassador Harry Kane. We worked reactively with MediaCom to push this asset out nationwide, which achieved a lot of press coverage.