Currently Live:
The Keep Us Moving initiative is a pledge to help support the fitness and coaching industry by giving the experts, the opportunity to host online classes through Lucozade Sport’s social channels.
Every weekday Lucozade Sport will be featuring a different 15 minute session and paying that coach £1k from the fund.
Other favourites:
Using other methods to capture content from campaign shoots
I created a series of polaroids that are live on Lucozade Sports Instagram - this was from the AJ Fruit Punch bottle artwork shoot
Instagram stickers launched during football and boxing matches
