Lucozade Energy turned into ‘Larazade’ to mark their partnership with the release of the Shadow of the Tomb Raider computer game featuring Lara Croft. The £6m ‘Energy Beats Everything’ campaign kicked off with a new TVC, supported by a nationwide outdoor, in-store and online campaign.

I worked on the digital activation for the campaign which included producing DOOH assets which focused on the on pack competition, and social visuals across Lucozade Energy’s channels which were based on bringing the rebranded ‘Larazade’ bottles into a cross world with Shadow of the Tomb Raider.