Zero to Pay with Missguided

GRAPHIC DESIGN / ANIMATION

Lucozade Zero partnered with Missguided to target more 16- to 24-year-olds. The £5 million campaign disrupted the nation successfully with a a 93% recall rate and 84% of people purchasing the product after seeing the activation.

I designed all the digital (OOH/social/web) and print assets that were featured in-store at Missguided’s flagship store in Westfield - Stratford, high-footfall train stations and shopping centre locations including Waterloo, Liverpool Street, Bullring Rotunda and Bluewater.

All Missguided online orders were accompanied by a sample of Lucozade Zero.
Everyone who visits the partnership page and enters the ring pull code receives 30% Missguided discount voucher code and the chance to win great prizes.

OOH & Sampling Activation